The Story Builder
Publish mobile games in minutes.
Take Your Storytelling Mobile
A Visual Tool You Can Use
Story Builder on Location
The news media are in trouble. Audience engagement and credibility are down. This is happening at a time when people are consuming and sharing snippets of information through Facebook, Twitter, Snapchat and memes. Newsrooms are anxious to find effective ways to reach, engage and retain audiences, especially younger adults who are not tuning into the nightly news or picking up the daily paper the way their parents did. Many journalists are eager to experiment with creating games for journalism, but have not done so citing barriers like time, money, and technical resources that newsgame development could take.
Playable Media is an audience engagement and analytics company created to help legacy media reach news consumers in an interactive, immersive way. Our research has found that journalists want to build games into their offerings but are afraid of both the cost and their inability to design effect games. Our first product is a simple-to-use immersive digital narrative games tool that specifically addresses the concerns of journalists along with a powerful analytics engine to measure the player engagement that newsrooms value. Research has shown that immersive games engage people longer and can help people understand complex issues.